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B2B SEO CASE STUDY
Page 1 rankings across India's most competitive research queries
How we built organic dominance for a market research firm — reaching position #1 for high-intent local queries in Delhi, Pune, Kolkata and more, with 5,230 clicks and zero ad spend.
Client
Surveykshan
Industry
Market Research
Timeline
Jan – Dec 2025
Geography
Pan-India
Results — full year 2025
The 3-month window tells a sharper story. Average position dropped from 43 to 21.7 — pages that were buried on page 4–5 are climbing to page 2–3. CTR doubled in the same period, showing that clicks are accelerating as rankings improve.
The compound effect of SEO is clearly kicking in. Impressions are converting at a higher rate, and the pipeline of content is maturing into a reliable acquisition channel.
5.23K
Total organic clicks
621K
Total impressions
0.8%
Average CTR
1,000+
Keywords ranked
Top queries by clicks
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Geographic footprint
One of the standout wins of this campaign was ranking simultaneously across multiple Indian cities. Each city page was tailored to local buyer intent, while building collective domain authority that lifted all pages together.
Delhi
Position 1.2–1.7 · multiple queries
Pune
188 clicks · 5,819 impressions
Kolkata
86 clicks · 1,941 impressions
Pan-India
62 clicks · 6,389 impressions
Position rankings — competitive keyword breakdown
How we did it
City-first content architecture
Market research is a geographically fragmented search space in India — buyers search by city. We built dedicated landing pages for Delhi, Pune, Kolkata, and pan-India, each structured to match the exact intent of local buyers sourcing research partners rather than general researchers.
Niche vertical targeting
Political survey companies are a high-value sub-vertical with strong search demand and almost no SEO-savvy competition. We identified “top 10 political survey companies in india” as a breakout opportunity — it now delivers 205 clicks with a 1,371-impression footprint. Vertical niche pages punch well above their weight in this space.
Brand SERP ownership
Every branded search variant — “surveykshan,” “xurveykshan,” “surveykshan research” — was accounted for. Branded queries now drive ~32% of all clicks, a signal of growing brand recognition. Google Business Profile optimisation, schema markup, and entity SEO all contributed to locking down page 1 for every branded variation.
Traffic surge: Apr → Sep 2025 peak
Search Console shows a clear inflection from April 2025 — impressions and clicks climbing steeply through August and September. This is the compounding effect of 6+ months of content and authority-building materialising at once. The post-peak stabilisation is typical as rankings settle and the next content layer builds momentum.
Untapped opportunity in the data
"market research companies in india"
6,389 impressions
Only 62 clicks. A broad, high-volume term with significant CTR headroom — better title tags and meta descriptions could multiply clicks from this single query alone.
"market research companies in pune"
5,819 impressions
The #1 query by volume with zero clicks — classic broad head-term problem. A title rewrite and UX improvements to match search intent could turn this dormant asset into a top traffic driver.
"market research in delhi"
352 impressions
Position 1.5 with zero clicks — a clear title/intent mismatch. One rewrite could unlock consistent high-intent leads from Delhi, where the site already ranks at the top.
"arket research agencies firms kolkata"
116 impressions
Position 2.1 with zero clicks. One page optimisation away from generating consistent Kolkata leads — the ranking is already there, the title just needs to match intent.
What Our Clients Are Expressing About Their Growth Experience
“Ranking #1 in Delhi for market research queries — ahead of agencies that have been around for decades — was something we didn’t think was possible this quickly.”
Sophia Martinez
— Surveykshan, Market Research client
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